Servicies:
- Creative Event Concept
- Event Management
- Graphic Design
- Materials production
- Activity logistics
Pioneers Team Experience, as we called it, is a four-day event filled with adrenaline, adventure, fun, and a true brand experience.
Developing the Creative Concept. Launch in Cluj-Napoca and Zalău.
LIVE THE EXPERIENCE from the production line to real-life adventures.
BFGoodrich stands for passion, hard work, and dedication… in other words, a pioneer in performance. This is what BFGoodrich has been since its beginnings in 1870 and continues to be today with the launch of a new range of truck and bus tires in Europe.
As a brand that supports performance, BFGoodrich represents passion, hard work, and dedication. With over 150 years of experience in manufacturing truck and bus tires, BFGoodrich guarantees safety and durability in any conditions. But really—any conditions? Determined to find the answer, we took on the BFGoodrich challenge to create a unique event concept that would bring the brand’s values and spirit to life.
Client’s Request (Brief):
- A creative and modern event concept
- Highly professional event management
- Attractive venue proposals, both in terms of relevance to truck tires / Michelin brand experience and from a tourist perspective
- A full immersion into the BFGoodrich spirit and universe, exploring its values and promises and transforming them into a unique brand experience
Starting from this brief, we translated the brand’s values and spirit into an event that combined tourist entertainment with authentic BFG experiences. The result? A memorable journey behind the scenes of BFGoodrich.
Pioneers Team Experience was designed as a public event, offering bold and unforgettable experiences—just like BFGoodrich. The event provided a true brand experience, including visits to the Zalău factory where BFG Truck tires are produced, followed by an off-road adventure in 4×4 vehicles equipped with BFG tires, along with many other surprises and activities.