Services:

• Creative & Design
• Creative ads
• Promotion Strategy
• Digital Marketing

Supporting the HR department of the two Daimler subsidiaries in Romania – Star Transmission and Star Assembly – in achieving recruitment objectives.
Campaign Results: recruited 600 people in the first year of the campaign and increased marketing budgets by 300%.

Automotive Sector Recruitment Campaign

In the context of increasing competition in the local labor market, both in the cities of Sebeș and Cugir as well as regionally, the recruitment campaign conducted for the two companies proved to be a real success.

What We Did Right?

• Created strong visuals and content that generated engagement;
• Ran geo-targeted and demographically segmented ad sets on industry-relevant platforms for the promoted job types (Facebook, Instagram, LinkedIn, Google Display);
• Optimized recruitment costs while also increasing brand awareness.

Campaign Type: Online recruitment campaign
Duration: 12 months, with milestones and message updates (visuals, copy) every 3 months
General Objective: Hiring over 300 employees (~30% white-collar, ~70% blue-collar)
Target Audience: Technical specialists (engineers), both experienced and entry-level
Age Range: 20 – 50 years
Geographic Targeting: Nationwide
Performance: 130% achievement
Platforms Used: Facebook, Google, LinkedIn