Services:

• Branding
• Creative & Design
• Event Logistics
• Advertising Production
• Outdoor

The new truck tire brand, GITI, was launched in Romania at the beginning of 2017.
The launch was marked by a series of events aimed at both partners and end customers.
Our role: delivering the concept and necessary materials, logistics and event management required for these meetings.

How Did We Launch a New Brand on the Market?

The key stages in launching a brand on the Romanian market began with a strategic phase, followed by creating the brand identity and implementing it across all promotional channels.

For GITI, the starting point for everything was the research and analysis phase, which helped us understand how the business operates, define the buyer persona, and determine their needs.

In the second phase, the brand strategy was combined with visuals and copy that supported the brand identity. Subsequently, all produced materials were aligned with the goal of promotion, emphasizing GITI’s added value.